The hard truth is that net zero and CSR initiatives no longer go far enough. And they may even be counterproductive.

Net zero commitments often have the unintended effect of creating a net-negative effect on accountability as they mask more granular changes brands need to make. So, how can our agencies and brands truly make a difference and turn intention to action?

In this panel Nannette Dufour, global president, chief client officer, McCann Worldgroup and Fabrice Beaulieu, chief marketing, sustainability and corporate affairs officer, Reckitt, talk about the evolution of sustainability… and share tangible advice on how to progress from a nice-to-have, to a must-have and now to need-to-make impact.

The panel explores how agencies and brands must become accountable to this new level of sustainability from strategy to creative to production.

The hard truth is that net zero and CSR initiatives no longer go far enough. And they may even be counterproductive.

Net zero commitments often have the unintended effect of creating a net-negative effect on accountability as they mask more granular changes brands need to make. So, how can our agencies and brands truly make a difference and turn intention to action?

In this panel Nannette Dufour, global president, chief client officer, McCann Worldgroup and Fabrice Beaulieu, chief marketing, sustainability and corporate affairs officer, Reckitt, talk about the evolution of sustainability… and share tangible advice on how to progress from a nice-to-have, to a must-have and now to need-to-make impact.

The panel explores how agencies and brands must become accountable to this new level of sustainability from strategy to creative to production.